Dubai Economy and agencies unveil new corporate identity

•    New identity coincides with the 25th anniversary of the government entity
•    Continuity and unity in mandate reflected in the new logo and colour scheme

Dubai Economy, currently celebrating its 25th anniversary, and its three agencies namely Dubai SME, Dubai Trade & Exports, and Dubai Investment Development Agency (Dubai FDI), have adopted a new corporate identity in line with the mandate given to them to organise economic activity in the Dubai emirate. In addition to replacing the old name ‘Department of Economic Development’ with ‘Dubai Economy,’ the new identity is represented by a unified logo built around the image of Dubai creek, the commercial lifeline of the emirate and the cradle of its history and culture.

The new identity reflects the continuity in the tasks assigned to Dubai Economy and its agencies as well as their achievements in implementing the vision of the leadership to make the emirate number one in various fields through enhancing economic diversification, sustainability, competitiveness and ease of doing business, protecting rights of traders and consumers, supporting entrepreneurship and small and medium enterprises (SMEs), accelerating foreign trade and exports, and attracting knowledge-based and innovation-driven foreign capital.

Dubai Economy is the government body entrusted to set and drive the economic agenda of the emirate of Dubai, UAE. It supports the structural transformation of Dubai into a diversified, innovative service-based economy that aims to improve the business environment and accelerate productivity growth.

Along with its agencies, Dubai Economy focuses on developing economic plans and policies, identifying and supporting the growth of strategic sectors, and providing services to domestic and international investors and businesses.

The Business Registration & Licensing sector (BRL) plays a major role in promoting Dubai as a competitive and preferred destination for starting and growing businesses. The sector is in charge of licensing businesses in mainland Dubai and renewing those licenses periodically. BRL offers a suite of services – including cutting edge smart services - relating to registration and licensing of businesses in line with the strategic objectives of Dubai to continuously enhance ease of doing business, diversify its economy, and be among the leading investment and business hubs globally. 

The Commercial Compliance and Consumer Protection sector in Dubai Economy is entrusted with enhancing service quality and transparency in the business sector and protecting the rights of consumers as well as traders. CCCP works in partnership with the private sector to maintain and strengthen best practices in retailing and customer service in Dubai as well as in protecting consumer rights and intellectual property.

The Dubai Investment Development Agency (Dubai FDI) develops, promotes and supports Foreign Direct Investment (FDI) opportunities to facilitate investors’ success, growth and expansion in Dubai and the UAE as well as across regional and international markets.

Dubai Trade & Exports is mandated to facilitate trade from Dubai and establish itself as a world-class export development and promotion body by creating an enabling environment for Dubai’s exporters. Dubai Trade & Exports has developed a range of value-added trade support services to UAE-based firms exporting through Dubai, for accelerated and profitable expansion of their businesses in foreign markets.

Dubai SME aims to foster an entrepreneurial culture and develop a competitive SME sector for the Emirate of Dubai. The key strategies adopted by Dubai SME are: advocate a pro-business environment for developing entrepreneurship and SMEs, seed innovative start-ups and groom promising SMEs.  Dubai SME’s vision is to make Dubai the centre for innovative SMEs to start, grow and expand their businesses, thus adding greater value to the economy of Dubai.

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