West Zone Group donates 50,000 meals and shines 50,000 lights on Burj Khalifa

Every light provides one meal to someone in need amid Covid-19 pandemic

West Zone Group donates 50,000 meals and shines 50,000 lights on Burj Khalifa

The West Zone Group donated 50,000 meals to coronavirus-affected communities in UAE, illuminating 50,000 lights on World’s Tallest Donation Box at Burj Khalifa.

The Dh500,000 donation contributes to illuminating Burj Khalifa’s 1.2 million lights to provide 1.2 million meals to individuals and families affected by the coronavirus (covid-19) outbreak.

Launched on Saturday as part of the ’10 million meals’ campaign, the World’s Tallest Donation Box enables companies, entities and the public to purchase lights of Burj Khalifa, for as little as Dh10 each. For every light purchased for Dh10 through the website www.tallestdonationbox.com, one meal is provided to someone in need, with the ultimate goal to illuminate the 1.2 million lights on the façade of the world’s tallest building in solidarity with communities hard hit by the pandemic.

Naresh Bhawnani, Chairman of the West Zone Group, said, “Growing philanthropy in parallel with economic development makes the UAE a role model for the rest of the world to follow. This principle forms an integral part of the corporate culture in the UAE.”

He added, “Through our contribution to the ’10 million meals’ through the World’s Tallest Donation Box, we aim to light up Burj Khalifa from the heart of Dubai in solidarity with everyone affected by the ongoing crisis across the world and perform acts of kindness in the holy month of Ramadan.”

Under the supervision of the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) and the Social Solidarity Fund Against Covid-19, meals and food parcels were delivered in a logistical distribution network developed in collaboration with partnering entities to reach beneficiaries across the country.

Ways to get involved

Companies and individuals can buy Burj Khalifa’s lights, for as little as Dh10 each, on the website www.tallestdonationbox.com to provide meals for the vulnerable amid the pandemic.

Donors can also provide meals through the ’10 million meals’ campaign by contributing on the website www.10millionmeals.ae or via SMS (Etisalat and Du) to numbers listed on the website. Donors can make a transfer to ’10 million meals’ campaign bank account at Dubai Islamic Bank with IBAN no.:AE430240001580857000001.

Donors also have the chance to provide packaged or canned food supplies or arrange food parcels for distribution through directly contacting the campaign’s organizing team on the toll-free number 8004006.

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, announced the launch of the ’10 million meals’ campaign earlier in April to provide food support to families and individuals affected by the Covid-19 pandemic that left many facing unemployment and income reductions.

The campaign is led by his wife Her Highness Sheikha Hind bint Maktoum bin Juma Al Maktoum, Chairperson of the Board of Trustees of UAE Food Bank.