Brand Dubai and Dubai Airports team up to welcome summer visitors with a sweet surprise

As part of the #DubaiDestinations summer campaign, Brand Dubai, the creative arm of the Government of Dubai Media Office, has partnered with Dubai Airports to extend a unique welcome experience to travellers arriving in the emirate this summer.

The initiative features ice cream trucks that will be stationed at various points near the arrivals area of Terminal 3 at Dubai International (DXB), offering a refreshing treat to visitors as they land in the city. Operated by KUHP, a homegrown brand recognised under Brand Dubai’s ‘Proudly from Dubai’ initiative, the trucks serve a selection of high-quality soft-serve ice creams and beverages, blending creative flair and the finest traditions of local hospitality.

The activation is part of wider efforts to enhance the visitor experience and promote local entrepreneurs, aligning with Brand Dubai’s commitment to showcasing the city’s vibrant summer offerings and supporting innovative Dubai-based businesses.

The KUHP soft-serve experience at the airport is expected to delight thousands of arriving travellers and reflects Dubai’s ongoing efforts to make every moment of a visitor’s journey memorable — right from arrival.