Emirates NBD, a leading banking group in the Middle East, North Africa and Türkiye (MENAT) region, announced a two-year collaboration with Coca-Cola Arena, the Middle East's largest fully air-conditioned, multipurpose indoor arena. Through this partnership, Emirates NBD becomes the 'Official Banking Partner' of the iconic 17,000-capacity venue in Dubai, showing the Bank's commitment to community engagement and delivering value to customers.
The collaboration comes at a pivotal time, coinciding with Dubai's robust resurgence as a premier destination for live events and entertainment. The partnership, will allow the bank to connect with a broad audience through Coca-Cola Arena's substantial annual footfall.
Emirates NBD cardholders will gain access to a range of exclusive activations and privileges. These opportunities include discounts on select General Admission tickets and combo deals for food and beverages at the venue. Customers can also look forward to presale opportunities for tickets, exclusive invites to partner networking events, Artist Meet and Greet opportunities, and dedicated parking.
Yousuf Saeed Mohd, Group Head of Priority and Personal Banking, and Retail Banking Sales at Emirates NBD, said: "We are pleased to begin this important journey with Coca-Cola Arena, a landmark venue embodying Dubai's vibrant entertainment landscape. This collaboration shows Emirates NBD's ongoing dedication to strengthening our brand presence and enriching our customers' lives. By offering exclusive benefits and unique experiences at a world-class venue, we affirm our role as a forward-thinking, culturally attuned brand that champions innovation, entertainment and community involvement."
Mark Jan Kar, General Manager of Coca-Cola Arena, said: “We proudly welcome Emirates NBD as the Official Banking Partner of Coca-Cola Arena. Together, we are set to energise Dubai’s live entertainment scene like never before, bringing fans right to the edge of the action with exclusive access, immersive experiences and unforgettable energy. With this partnership and a shared passion for community and innovation, we are raising the bar and making every event an experience to remember.”